
01
The Quote Engine is the heart of the courier selection process. It ensures real-time access to courier partner rates by dynamically calling multiple APIs based on pickup/drop PIN codes, weight, and package type. Standardising this flow guarantees accurate pricing, enables meaningful comparisons between service levels (air vs surface), and ensures users see transparent, all-inclusive prepaid costs. By breaking the logic into defined steps—input handling, API normalisation, GST/fuel surcharges, and display formatting—we maintain control over how pricing is represented and allow consistent business logic to be applied across couriers with differing API formats.
02
In a system where no Cash on Delivery (COD) is allowed, the payment flow becomes a critical checkpoint for authentic orders. This step ensures that only fully-paid shipments are processed, which reduces failed pickups, fraudulent orders, and reconciliation issues. The flow is tightly coupled with Razorpay, and AWB generation is gated behind payment confirmation, preventing misuse of logistics resources. By enforcing strict rules here—no wallet deductions, no postpaid logic - we streamline operations and create a zero-leakage payment pipeline that improves trust with both users and courier partners.
03
The Generation of the Air Waybill (AWB) and printable shipping label is a pivotal moment in the booking lifecycle. It represents the successful transition from user intent to operational commitment. This step confirms that a courier has accepted the shipment, assigns a trackable ID, and provides a scannable label that logistics teams will use throughout the delivery journey. Automating this process immediately post-payment ensures instant confirmation to the user, faster pickup scheduling, and clear data records in our CMS. Each label generated includes QR/barcode metadata to support last-mile scanning and fraud prevention.
04
Shipment Visibility is key to a modern delivery experience. By integrating tracking API and attaching each shipment to real-time status updates (via WhatsApp and email), we offer users transparency and reduce inbound support tickets. Every key milestone - pickup, in transit, out for delivery, delivered - is both captured in our Database and communicated to the user. This section ensures our system is proactive, not reactive, and positions us competitively against other players by offering consumer-grade shipment intelligence.
05
Courier API can fail. Network connections may drop. Addresses might be invalid. That’s why robust fallback logic is essential. This layer prevents dead ends in the user experience by retrying API calls, removing unavailable couriers, or prompting users to correct input errors. By anticipating points of failure and building graceful exits or alternate paths, we preserve trust and avoid friction. This logic is also foundational for SLA with courier partners, as it ensures we only route bookings when systems are verified operational.
06
As shipment volumes grow, performance and infrastructure resilience become key success factors. This structure ensures the system can Scale to Handle 50,000+ Daily Orders without failure or delay. The platform can distribute load and maintain responsiveness through queue-based AWB generation, asynchronous webhook handling, and modular API integrations. The architecture is designed to support horizontal scaling, multi-region redundancy, and usage spikes during seasonal peaks.


Small Business Seller → Daily Intercity Orders
Use Case: A Seller in Jaipur ships daily orders to customers in other cities.
Journey:
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Order Intake
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Seller logs in and creates 5 orders: Pune, Delhi, Bangalore, Nagpur, Kolkata
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Manual input is supported
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Quote Engine Triggered Per Order
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For each destination, the best couriers are filtered by:
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Zone (Metro, ODA, Remote)
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Service type (Air, Surface)
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COD/Prepaid compatibility
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Bulk Price Normalisation
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Shows the best courier delivery based on ratings + price per order
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The user can choose different delivery partners for each order. However, AI optimised details will be recommended to only one courier partner for savings on fuel for pickup.
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Batch Booking
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AWB generated in bulk
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Pickup scheduled for the entire batch - fuel savings on pickup
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Dispatch
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Labels printed
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The driver picks up the whole batch
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Post Dispatch
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Individual tracking per AWB
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CMS logs status against the seller ID
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High-Value Shipment with Priority (Air)
Use Case: User in Chennai sends a legal document to Mumbai, same-day or fastest delivery.
Journey:
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User Input
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Pickup: Chennai
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Drop: Mumbai
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Package: Small document, urgent
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Courier Match
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Only express couriers shown: Blue Dart Express Air, DTDC Prime
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Surface options hidden due to time filter
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Display
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Blue Dart Express: ₹420, ETA 1 Day
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DTDC Prime: ₹350, ETA 2 Days
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Selection + Payment
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Chooses Blue Dart
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Uploads document scan (optional)
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Pays online
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Pickup & Dispatch
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Fast-track pickup requested
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AWB shared instantly
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Tracking
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Timeline-based delivery tracking
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Email + WhatsApp updates enabled
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💬 Call to Action
Create Success // Delivering Happiness
$w.on
ready
Urban Courierwala is ready to:
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Integrate with BlueDart's sandbox/live environment
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Showcase BlueDart as a default, preferred vendor on key routes.
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Drive order performance via UX enhancements and promotional campaigns.
Let’s create a plug-and-play integration that expands BlueDart’s reach to high-conversion micro-merchants, retail senders, and price-conscious users across Tier 1 and Tier 2 cities.
Create Success // Delivering Happiness
/boot.
success
Urban Courierwala is engineered as a dynamic courier aggregation platform that enhances delivery success rates while streamlining user experience through intelligent automation. At the core of the system lies a real-time quote engine built on multi-courier API, enhanced with a proprietary price normalisation module that ensures consistent and transparent pricing across vendors, removing fluctuations that often lead to cart abandonment.
A robust serviceability filter evaluates pickup and drop pin codes to ensure bookings are only accepted within vendor-specific coverage zones, thereby reducing operational friction. When service is unavailable or inactive within a time-bound SLA, our rebooking module initiates smart fallback logic that auto-switches to alternate vendors, maintaining user trust and fulfilment integrity.
Unique to Urban Courierwala is our custom-built WhatsApp automation tool that pushes real-time booking status, tracking links, and issue resolution updates to customers, bridging the gap between dispatch and delivery more effectively than existing platforms.
Additionally, the system includes specialised modules for handling fragile or high-value deliveries, integrating an optional insurance API for added customer confidence. These components are tightly coupled with our analytics engine that monitors courier partner performance, delivery timelines, and user-level conversions, feeding into our partner scoring system that directly influences vendor prioritisation in the UI. For BlueDart, this means integrating into a highly optimised, automation-first ecosystem that drives more volume, increases utilisation rates, and elevates delivery experience.
With these systems in place and a 3-month rollout roadmap in motion, Urban Courierwala is poised for exponential growth, projecting a 30-40% month-on-month increase in transactions, making it a high-leverage channel for BlueDart to expand its footprint with minimal CAC.

Standard Customer → Intercity Parcel Booking
Use Case: A customer in Pune ships a parcel to Delhi.
Journey:
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Input Stage
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Shares pickup address: Pune (e.g., Kothrud)
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Shares drop address: Delhi (e.g., Hauz Khas)
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Selects a package type: Parcel, 3 kg, box dimensions
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Quote Engine Fires
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Blue Dart (Air & Surface), Delhivery, XpressBees API triggered
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Each API returns price, estimated delivery, and AWB format
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Price Normalization
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Weight slab alignment (e.g., 3–5kg)
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GST/fuel surcharge unified under "Total Price"
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User Selection
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Compares options (Blue Dart Air ₹320, Surface ₹180)
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Chooses Blue Dart Surface
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Uploads invoice & fills the receiver contact
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Booking Confirmation
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Razorpay payment
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AWB generated
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Pickup scheduled via API
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Tracking & Notifications
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Live tracking via link
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Updates sent via WhatsApp & email
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Delivery Completion
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Delivery proof available in user portal
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CMS stores journey data with contact ID
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🔧 Technical Highlights