
🧭 User Journeys

Retail Customer Sending an Urgent Parcel
Persona: Sita, a boutique owner in Pune
Need: Send a customer’s outfit to Balewadi High Street from Viman Nagar on short notice
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Visits urbancourierwala.com
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Enter the pickup and drop-off location
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Instantly sees real-time quotes: Porter (₹180), Borzo (₹205), etc.
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Chooses Porter for reliability and tracking based on ratings
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Pays online and receives a WhatsApp tracking link
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Porter executes the delivery
✅ Porter earns a new customer, who may become loyal after a good experience.

College Student Sending Books to Home
Persona: Neha, studying in Pune, going on vacation
Need: Send a parcel to Indore
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Doesn’t want to download multiple apps or negotiate rates - prefers a website over apps.
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Searches "quick doorstep pickup courier Pune to Indore"
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Lands on Urban Courierwala
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Selects Porter for same-day pickup
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Sends parcel and shares tracking with parents
✅ New demographic segment Porter Domestic - market exposure.
Failed Booking with Another Courier → Switched to Porter
Persona: Mohan, a freelance photographer, needs to send a camera lens to his assistant urgently
Need: Quickly send a fragile item 28 km away.
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Choose Uber Courier on Urban Courierwala for its low price (₹280)
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Booking confirmation is received, but no one shows up within 5 minutes
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Urban Courierwala auto-detects the delay and offers to switch - shares a WhatsApp notification. On 1 click, he rebooks, pays the difference via Razorpay.
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Mohan loves that Porter confirms pickup within 2 minutes
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Delivery happens on time; Mohan gives a 5-star rating to Porter on our Website
✅ Result: Porter becomes Mohan’s trusted default for future urgent jobs.


Corporate Office Assistant Sending Legal Documents
Persona: Priya, legal admin at a law firm
Need: Send signed contracts to the Bangalore District Court by 5:00 PM, and also wants reverse pickup in 15 minutes
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Action: Visits Urban Courierwala to explore courier options.
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Usual Preference: Borzo, based on past usage.
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System Recommendation: Urban Courierwala recommends Porter instead.
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Reason: The platform’s smart logic books two separate Porter orders (delivery + reverse pickup) while presenting it to Priya as one seamless task.
✅ Result: Legal documents are sent and picked up efficiently. Priya gains confidence in Porter's time-sensitive services. Porter earns repeat usage and corporate trust for legal operations.
Persona: Kavita is a home-based entrepreneur who sells handmade jewellery through WhatsApp. She ships around 5–6 orders daily and handles everything on her own—from chatting with customers to arranging deliveries.
Past Experience: Kavita has had bad experiences with local delivery apps. In one case, a valuable jewellery order was lost in transit, and she had no way to track it or reassure her customer. This shook her confidence and made her hesitant to ship anything without full control.
Need: She wants a delivery solution that is reliable, simple to use, and gives her constant visibility and assurance.
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Solution: Kavita switches to Urban Courierwala’s WhatsApp shipping flow.
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After customer confirms their jewellery order by using OTP verification, Urban Courierwala automatically sends a WhatsApp message to Kavita for successful delivery.
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The moment the order is booked, automated WhatsApp messages keep Kavita updated - confirming the pickup, showing live tracking, and even sending a delivery completion message.
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Each update is clear, timestamped, and keeps Kavita in control, reducing her stress and building customer trust.
✅ Result: Kavita no longer worries about lost parcels or unanswered support calls. With Urban Courierwala’s WhatsApp automation and Porter’s fulfilment, her jewellery business runs smoothly, and her peace of mind is restored.


Festival Season Gifting – Last Mile Backup
Persona: Tejbahadur, home baker in Mumbai
Needs To Deliver Diwali sweet boxes across Mumbai suburbs
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Books 10 different deliveries via Urban Courierwala with Borzo and Rapido
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3 of them are cancelled due to the rider's unavailability
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Urban Courierwala recommends the user to reassign those 3 instantly to Porter
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All customers receive their gifts on time
✅ Result: Urban Courierwala builds credibility as “failproof”, powered by Porter.

🔧 Technical Highlights
01
Urban Courierwala integrates deeply with Porter’s API to offer a seamless, real-time quote engine that fetches delivery pricing based on pickup and drop-off locations, vehicle type, delivery schedule, and parcel weight. This quote engine operates with high efficiency, ensuring responses within 300 milliseconds through backend caching of frequently requested routes. In the event Porter is unavailable or returns an error such as “No Service” or “Price Unavailable,” Urban Courierwala’s intelligent system silently routes the request to the next best available courier vendor, ensuring uninterrupted user experience and minimal booking friction.
02
To ensure only valid bookings are attempted, a serviceability filter is built around pickup and drop-off pin codes. This is powered either by Porter’s official serviceability endpoints or an internal geofencing database that cross-references user-entered PIN codes with operational zones. This logic actively prevents bookings in non-serviceable areas and disables vendor options when unavailable, dynamically altering ETAS and vehicle availability displays in real time.
03
In cases where a delivery partner is selected and fails to assign a driver within 3 to 5 minutes, the system’s smart fallback logic automatically cancels the initial booking and reattempts with alternative courier partners, following a rule-based priority system. This priority is determined by historical performance metrics such as service-level agreement adherence, delivery speed, coverage quality, and customer satisfaction scores. This fallback logic ensures business continuity without user intervention and provides robust automation, especially during high-demand hours or geo-constrained situations.
04
All user actions, including booking confirmations, live updates, and delivery completions, are tracked and relayed through an integrated WhatsApp notification system. Using APIs like Twilio or Gupshup, users are immediately informed of order milestones such as driver assignment, pickup initiation, and successful delivery. The system also facilitates OTP-based delivery validation and feedback collection through WhatsApp, making the customer journey interactive and reassuring without requiring them to re-enter the platform.
05
A powerful analytics engine logs and visualises courier partner performance across the delivery funnel. Every interaction, from the moment a user requests a quote to the final delivery update, is tracked and stored in a custom database. This data feeds into dashboards that offer insights like drop-off rates, vendor-wise delivery turnaround times, reasons for order abandonment, and even regional coverage inefficiencies. These analytics enable Urban Courierwala to optimise its decision engine, while also giving Porter insights into its competitive standing, operational bottlenecks, and areas for improvement.
06
In addition to the existing technical capabilities, Urban Courierwala projects strong upward momentum based on market demand, operational agility, and user-centric technology. With the courier aggregation model reducing booking abandonment by up to 40% through fallback logic and real-time vendor switching, Urban Courierwala is forecasted to scale to over 56,000 successful monthly bookings within the first year of full deployment. Integrating Porter as a key logistics partner positions it to capture the lion’s share of these transactions, especially in Tier 1 and Tier 2 cities. The combination of automated routing, predictive delivery success modelling, and granular user behaviour analytics not only increases booking volume but also improves net promoter scores and repeat usage metrics. For Porter, this translates into higher route density, better asset utilisation, and a scalable source of verified leads without additional marketing outlay.

💬 Call to Action
Create Success // Delivering Happiness
$w.on
ready
Urban Courierwala is ready to:
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Integrate with Porter’s sandbox/live environment
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Showcase Porter as a default, preferred vendor on key routes
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Drive Porter usage via UX enhancements and promotional campaigns
Let’s create a plug-and-play integration that expands Porter’s reach to high-conversion micro-merchants, retail senders, and price-conscious users across Tier 1 and Tier 2 cities.
Create Success // Delivering Happiness
/boot.
success
Urban Courierwala is engineered as a dynamic courier aggregation platform that enhances delivery success rates while streamlining user experience through intelligent automation. At the core of the system lies a real-time quote engine built on Porter’s API, enhanced with a proprietary price normalisation module that ensures consistent and transparent pricing across vendors, removing fluctuations that often lead to cart abandonment.
A robust serviceability filter evaluates pickup and drop pin codes to ensure bookings are only accepted within vendor-specific coverage zones, thereby reducing operational friction. When Porter is unavailable or inactive within a time-bound SLA, our rebooking module initiates smart fallback logic that auto-switches to alternate vendors, maintaining user trust and fulfilment integrity.
Unique to Urban Courierwala is our custom-built WhatsApp automation tool that pushes real-time booking status, tracking links, and issue resolution updates to customers, bridging the gap between dispatch and delivery more effectively than existing platforms.
Additionally, the system includes specialised modules for handling fragile or high-value deliveries, integrating an optional insurance API for added customer confidence. These components are tightly coupled with our analytics engine that monitors courier partner performance, delivery timelines, and user-level conversions, feeding into our partner scoring system that directly influences vendor prioritisation in the UI. For Porter, this means integration into a highly optimised, automation-first ecosystem that actively drives more volume, increases utilisation rates, and elevates delivery experience.
With these systems in place and a 3-month rollout roadmap in motion, Urban Courierwala is poised for exponential growth, projecting a 30-40% month-on-month increase in transactions, making it a high-leverage channel for Porter to expand its footprint with minimal CAC.